A Premium Domain Name means better Search Engine Ranking (better positioning in the search engines).
Brand Awareness. Potential Customers will recall your brand name easily.
More direct traffic and more traffic coming from Search Engines.
All the above translates in Higher Profits.
Why Rent a Premium Domain instead of Buying it?
Premium Domains have a high market-value. These domains are for customers that will be looking for something specific, unwilling to settle for a less valuable alternative. Usually this means investing in a project /website that can make use of that premium domain.
But can you know from the start your project will be a success? No. There is always a risk involved. So, instead of investing more money into a project that you are not sure if it will be profitable, it is easier to simply rent the domain, make the website /service, launch it and see the results. This way you won't risk loosing more money
You can always buy the domain after you've seen the results.
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